Bring Back Bobby!

With the news that the Bruins are going to keep the ad agency that gave them those great 'bear' commercials (if you haven't seen them, click here for my fav, h/t to Kukla for the news), I figured it was time to bring back Bobby.

MSG ran a few of those Bobby Granger commercials a few years back, then inexplicably ended the campaign. Most fans that I've spoken to got a kick out of them, I know I did. I put my personal fav below. But with a new season approaching, it is time for a new MSG ad campaign, and why not use Bobby? He was the quintessential everyfan who was funny and actually *gulp* showed some personality! What a concept, MSG and the Garden having personality. And Joe Micheletti and his bad puns don't count because he is horrendous. I've been asked, who do I loathe more: Tom Poti, Marek Malik or Wade Redden? Poti wins that one hands down but put him up against Micheletti and I would have a tough time deciding. Worst broadcaster in the biz.

But I digress.

Those spots were entertaining, interesting and started conversation. We would always ask, 'did you see the new one?' But they ran out real quick and stopped being aired a few years back. The last time I saw Bobby in person was two seasons ago when he was being kicked out of the Garden for confronting an obnoxious away fan (Flyers or Isles, I can't recall). Surely that couldn't have been what has kept them from producing his commercials; the Garden has gotten multiple lawsuits for much, much, much, much worse.

Let's face it, the commercials couldn't have cost too much to make and they were fun, and that is what hockey is supposed to be.

 "Bring Back Bobby! The Legacy and Impact of Bobby Fischer in Chess"

Bobby Fischer is a name synonymous with chess greatness. Born on March 9, 1943, in Chicago, Illinois, Robert James Fischer, known as Bobby, became one of the most iconic and influential chess players in history. His story is one of unparalleled talent, fierce determination, and controversy. In this article, we will delve into the life and achievements of Bobby Fischer, examine his lasting impact on the world of chess, and address frequently asked questions (FAQs) about this enigmatic chess prodigy.

Section 1: The Early Years of Bobby Fischer

1. A Chess Prodigy

Bobby Fischer displayed exceptional aptitude for chess at a young age. By the age of six, he was playing competitive chess, and at thirteen, he became the youngest ever United States Chess Champion.

2. Rise to Stardom

Fischer's rise to international stardom came in the late 1950s and early 1960s when he competed in and won several major tournaments, including the 1958 Portorož Interzonal and the 1960 Leipzig Olympiad.

3. Quest for the World Chess Championship

Fischer's ultimate goal was to become the World Chess Champion. He relentlessly pursued this dream, working on his game with unrivaled dedication and precision.

Section 2: Fischer's Impact on Chess

1. Chess Pedagogy

Fischer's chess games and annotations contributed significantly to chess literature. His book, "My 60 Memorable Games," remains a classic and is still studied by aspiring chess players.

2. The Fischer Clock

Bobby Fischer's influence extended to the rules of chess. His demand for a chess clock with increment time controls led to the development of the Fischer clock, now widely used in chess tournaments.

3. The Fischer Boom

Fischer's success sparked a surge of interest in chess in the United States and around the world. Chess clubs and organizations experienced increased memberships, and the game gained a cultural prominence it had never known before.

Section 3: The World Chess Championship Match (1972)

1. The Match of the Century

The pinnacle of Fischer's career came in 1972 when he faced Boris Spassky, the reigning World Chess Champion from the Soviet Union, in Reykjavik, Iceland. The match was highly publicized and is often referred to as the "Match of the Century."

2. Fischer's Victory

In a dramatic and tension-filled series of games, Fischer emerged victorious, becoming the World Chess Champion. His victory had geopolitical significance during the Cold War era.

3. Controversy and Retreat

Following his triumph, Fischer's career took a controversial turn. Disputes with chess officials, delays in defending his title, and unconventional demands led to his withdrawal from competitive chess for nearly twenty years.

FAQs: Bobby Fischer and His Chess Legacy

Let's address some frequently asked questions about Bobby Fischer and his impact on chess:

1. Why did Bobby Fischer retire from chess for so long?

Fischer cited various reasons for his extended absence from chess, including disputes over tournament conditions, dissatisfaction with the World Chess Federation (FIDE), and personal reasons.

2. What made Fischer's playing style unique?

Fischer was known for his exceptional understanding of chess principles, a deep opening repertoire, and an ability to calculate variations accurately. He was renowned for his tenacity and desire to win.

3. How has Fischer's legacy influenced modern chess?

Fischer's impact on modern chess is profound. His emphasis on opening preparation, meticulous analysis, and fighting spirit has become standard practice among top-level players. The Fischer clock and his contributions to chess literature also continue to shape the game.

Bobby Fischer's legacy in the world of chess is undeniable. His incredible talent, dedication to the game, and iconic World Chess Championship victory in 1972 have left an indelible mark on the sport. Despite the controversies and personal challenges he faced, Fischer's contributions to chess pedagogy, his role in the chess boom of the 20th century, and his influence on modern chess continue to be celebrated and studied by players and enthusiasts alike. Bobby Fischer's name will forever be associated with brilliance, innovation, and the quest for chess excellence.

A Word From Our Sponsors

Not my sponsors, I don't have any. I am referring to the Penguins commercial where they use Bob Johnson's famous "It's a great day for hockey" as the theme. It is a brilliant idea and it makes for a wonderful ad that celebrates Pens hockey. I may be behind the curve a little on it but I saw it tonight on the NHL Network and felt I had to share:

It almost made me hate them less, ... no, not really. But seriously, I got chills - especially thinking back to that my experience in that Fresh Air. The one ranks up there with the incredible Stanley Cup commercial and the underrated Braydon Coburn spot for Versus. Great work guys!

 "A Word From Our Sponsors: The Power and Influence of Advertising in the Modern World"

In the modern age, we are surrounded by advertisements in nearly every aspect of our lives. From television screens and billboards to social media feeds and podcasts, advertising has become an integral part of our daily experience. The phrase "A Word From Our Sponsors" is a familiar one to anyone who has watched television or listened to radio, signaling the transition from content to commercials. In this article, we will delve into the world of advertising, exploring its history, impact, and the frequently asked questions (FAQs) that often arise regarding this powerful medium.

The Evolution of Advertising

A Brief History

Advertising is not a recent phenomenon; it has been a part of human civilization for centuries. Early forms of advertising included town criers announcing products and services in public spaces. With the advent of printing presses, newspapers, and magazines, advertising became more widespread in the 19th century.

The Rise of Mass Media

The 20th century brought significant advancements in mass media, leading to the widespread dissemination of advertisements through radio and television. The concept of sponsorship became a common practice, where companies funded programs in exchange for advertising time.

The Influence of Advertising

Shaping Consumer Behavior

Advertising plays a pivotal role in shaping consumer behavior. It not only informs consumers about products and services but also creates desires and aspirations. Advertisements can influence what we buy, where we shop, and even how we perceive ourselves.

Branding and Image Building

One of the key functions of advertising is building brand identity and reputation. Through consistent messaging and imagery, companies establish their brand in the minds of consumers. Successful branding can lead to brand loyalty and trust.

Economic Engine

Advertising is a significant driver of the global economy. It fuels consumer spending, supports media industries, and provides livelihoods for countless professionals in marketing, design, and media production.

The Impact on Media

Funding Content

In the media industry, advertising revenue is often the lifeblood that supports the creation and distribution of content. Television networks, websites, newspapers, and magazines rely on ad dollars to produce and deliver news, entertainment, and information.

Challenges and Ethical Concerns

While advertising provides critical revenue, it also poses challenges and ethical concerns. The line between editorial content and advertising must be carefully managed to maintain journalistic integrity. Additionally, issues like ad targeting, data privacy, and the potential for misinformation have come to the forefront of advertising discussions.

The Digital Revolution

Online Advertising

The digital age has revolutionized advertising. Online platforms, social media, and search engines have created new avenues for advertising and have allowed for precise targeting of audiences based on demographics, behavior, and interests.

Native Advertising and Influencers

Native advertising, where ads blend seamlessly with editorial content, and influencer marketing, where individuals promote products and services, have become popular strategies in the digital advertising landscape.

FAQs About Advertising

1. How do advertisers target specific audiences?

Advertisers use a variety of data-driven techniques to target specific audiences. This includes demographic information, online behavior tracking, and the use of keywords to match ads with relevant content or search queries.

2. What is the role of ethics in advertising?

Ethics in advertising is essential to maintain trust and credibility. It involves adhering to advertising standards, being truthful and transparent in messaging, and avoiding practices that may harm consumers or exploit vulnerabilities.

3. How has advertising adapted to the digital age?

Advertising has adapted to the digital age by shifting focus to online platforms, embracing data-driven targeting, and exploring new formats like native advertising and influencer marketing to reach audiences where they spend their time online.

4. Can advertising influence societal values and norms?

Yes, advertising can influence societal values and norms by portraying certain behaviors or lifestyles as desirable. Advertisements have the power to shape cultural narratives and perceptions, both positively and negatively.

5. What is the future of advertising?

The future of advertising is likely to continue evolving with advancements in technology and changes in consumer behavior. Trends such as personalized advertising, sustainability-focused messaging, and immersive experiences are expected to shape the advertising landscape.

"A Word From Our Sponsors" is a phrase that reminds us of the omnipresence of advertising in our lives. It's a testament to the power and influence of this medium, which has evolved significantly from its early forms to the digital age. Advertising not only fuels the global economy but also shapes consumer behavior, builds brands, and supports the creation of content across various media platforms.

However, with this influence comes responsibility. Advertisers must navigate ethical considerations, and the media industry must balance the need for revenue with maintaining integrity in journalism and content creation. As we move into the future, advertising will continue to adapt, leveraging technology and data to reach audiences in innovative ways.

Ultimately, advertising is a reflection of society's desires, values, and aspirations. It is a mirror that reflects our culture, our dreams, and our evolving understanding of the world. In this ever-changing landscape, understanding the role and impact of advertising is essential as we continue to navigate the complex interplay between commerce, media, and our daily lives.

Wow, What A Commercial

It has been easy to jump on all of the inadequacies of the NHL's marketing in recent years. From the NHL store to the broadcasts to the scheduling to the logo change, the league has made many mistakes and has done quite a poor job. But I have to bow down and say that I have been utterly blown away. Puck Daddy over at Yahoo! posted it last week but I just saw it - the NHL's new playoff commercial:

The concept follows the league's commercial earlier this year that followed a play around the rink with players from different eras playing in the different shot changes. It is simply a brilliant idea and all credit is due to the league for coming up with it. Hopefully they plaster it on every sports channel during every sporting event over the next week - not just Versus and NBC during the game.

 The Power of Memorable Commercials: Impact, Creativity, and the Magic Behind Them

We've all experienced it—a TV commercial that grabs our attention, tugs at our emotions, or makes us burst into laughter. These memorable moments in advertising are more than just entertaining interruptions; they are a testament to the power of creativity, storytelling, and effective marketing. In this article, we will delve into the world of commercials, exploring what makes a commercial unforgettable, the impact they have on consumers, and the creative process behind them. We'll also address some frequently asked questions (FAQs) related to the world of advertising.

FAQ 1: What Makes a Commercial Memorable?

Memorable commercials share several common elements:

Creativity: Memorable commercials often stand out because they are exceptionally creative. They break away from the mundane and deliver their message in a unique and engaging way.

Emotional Resonance: Commercials that evoke strong emotions—whether it's laughter, nostalgia, or empathy—tend to be more memorable. Emotions create a lasting impression.

Storytelling: A compelling narrative can turn an ordinary commercial into a memorable story. People remember stories, and advertisers capitalize on this by crafting narratives that resonate.

Catchy Jingles or Taglines: Music and memorable taglines can stick in our minds long after we've seen the commercial. They serve as hooks that keep the brand in our memory.

Surprise or Shock Value: Commercials that surprise or shock viewers are often the ones we discuss with friends and family. They break expectations and get people talking.

The Impact of Memorable Commercials

Memorable commercials have a profound impact on consumers and brands:

Brand Awareness: An unforgettable commercial can boost brand recognition and awareness. When consumers recall the commercial, they are more likely to remember the brand.

Positive Associations: Commercials that resonate positively with viewers create a favorable association with the brand. This can influence purchasing decisions.

Behavioral Change: Effective commercials can drive consumer behavior. Whether it's making a purchase, supporting a cause, or changing a habit, well-crafted ads can motivate action.

Longevity: The best commercials can have a long-lasting impact. They become part of our cultural memory and may be referenced and parodied for years.

Word of Mouth: Memorable commercials often lead to word-of-mouth advertising. People share them with friends and family, extending the ad's reach beyond its initial airing.

FAQ 2: How Do Advertisers Create Memorable Commercials?

The process of creating memorable commercials involves several key steps:

Market Research: Advertisers begin by understanding their target audience, their preferences, and their pain points. This informs the messaging and tone of the commercial.

Creative Concept: Ad agencies brainstorm creative concepts that align with the brand's message and resonate with the audience. This is where memorable ideas are born.

Scriptwriting: A well-crafted script lays the foundation for a memorable commercial. It includes dialogue, narration, and descriptions of visuals.

Casting: The choice of actors or spokespeople is crucial. They must be relatable to the target audience and able to convey the desired emotions.

Production: Filming or animating the commercial brings the script to life. This includes selecting locations, costumes, and props.

Editing: Post-production involves editing the footage, adding music or sound effects, and fine-tuning the visuals to create the desired impact.

Testing: Some commercials undergo testing with focus groups to gauge their effectiveness and make necessary adjustments.

Distribution: The commercial is then distributed through various channels, including television, social media, and streaming platforms.

The Magic Behind Memorable Commercials

Creativity is the magic ingredient behind memorable commercials. It's the ability to take a product or message and present it in a way that captures the viewer's imagination. Creativity involves thinking outside the box, taking risks, and challenging conventions.

Another critical element is storytelling. A compelling story can turn a 30-second commercial into a memorable experience. Storytelling engages the viewer emotionally and mentally, making them more likely to remember the message.

Moreover, memorable commercials often tap into universal themes or emotions that resonate with a broad audience. Whether it's the love between a parent and child, the pursuit of dreams, or the joy of discovery, these themes connect with viewers on a deep level.

In addition, humor plays a significant role in many memorable commercials. Laughter is a universal language, and a well-timed joke can make a commercial unforgettable. Humor not only entertains but also leaves a positive impression of the brand.

FAQ 3: Can Commercials Have a Negative Impact?

Yes, commercials can have a negative impact if they are offensive, insensitive, or misaligned with the brand's values. Such commercials can lead to public backlash, boycotts, or damage to the brand's reputation. Advertisers must be careful to strike the right balance between creativity and sensitivity.

In the world of advertising, memorable commercials are the gold standard. They captivate audiences, drive brand recognition, and sometimes even become a part of our cultural lexicon. The power of creativity, storytelling, and emotional resonance cannot be underestimated. Memorable commercials are not just advertisements; they are moments of connection and entertainment that leave a lasting mark on our memories.

While not every commercial can achieve the status of a memorable classic, advertisers continue to strive for that magic formula that will make their message unforgettable. The next time you find yourself sharing a funny commercial with friends or humming a catchy jingle, remember that it's not just a commercial—it's a testament to the creativity and impact of advertising in our lives.

Great Commercial

For those that didn't see the Winter Classic, Verizon debuted a fantastic new commercial:

It won't make me buy their phone, but it did make me laugh ...

 The Art of the Great Commercial: Captivating, Memorable, Impactful

A great commercial is more than just a brief interruption during your favorite TV show or a skip button on a YouTube video. It's a form of art and storytelling that can captivate, engage, and leave a lasting impression on viewers. In this article, we will explore the world of great commercials, dissect what makes them exceptional, and delve into the impact they have on brands and consumers. Additionally, we'll address frequently asked questions (FAQs) to unravel the magic behind these marketing masterpieces.

Section 1: The Anatomy of a Great Commercial

1.1 A Compelling Story

At the heart of every great commercial lies a compelling narrative. Whether it's a heartwarming tale, a humorous skit, or a thought-provoking message, a powerful story is the foundation of commercial success.

1.2 Visual and Auditory Appeal

Great commercials are a feast for the senses. They combine stunning visuals, impeccable cinematography, and a memorable soundtrack or jingle that elevates the viewer's experience.

1.3 Emotional Connection

Emotions are a powerful tool in advertising. Great commercials tap into the viewer's emotions, whether it's laughter, nostalgia, empathy, or inspiration, creating a strong bond with the audience.

Section 2: The Impact of Great Commercials

2.1 Brand Awareness and Recall

A memorable commercial can significantly boost brand awareness and recall. When viewers associate a brand with a compelling story or a catchy jingle, they are more likely to remember it when making purchasing decisions.

2.2 Consumer Engagement

Great commercials don't just passively convey a message; they engage the viewer. Engaged consumers are more likely to interact with a brand, visit their website, or seek out additional information.

2.3 Positive Brand Perception

An emotionally resonant commercial can enhance a brand's image. Viewers often associate the positive feelings evoked by a commercial with the brand itself, leading to a more favorable perception.

Section 3: Behind the Scenes of a Great Commercial

3.1 Creative Team

The creative team behind a commercial is instrumental in its success. This team includes writers, directors, cinematographers, and editors who work together to bring the concept to life.

3.2 Market Research

Before crafting a commercial, brands conduct market research to understand their target audience's preferences, pain points, and aspirations. This research informs the creative direction.

3.3 Budget and Resources

The budget and available resources play a significant role in determining the production quality of a commercial. While some commercials are grand productions, others achieve greatness through simplicity.

Section 4: Frequently Asked Questions (FAQs)

4.1 How long should a great commercial be?

Great commercials come in various lengths, from 15 seconds to several minutes. The ideal duration depends on the message, target audience, and platform.

4.2 What is the role of humor in great commercials?

Humor is a potent tool in advertising as it can create a memorable and positive association with a brand. Well-executed humor can make a commercial enjoyable and shareable.

4.3 Can great commercials be considered a form of art?

Yes, many great commercials are considered a form of art. They often employ creative techniques, storytelling, and visual aesthetics that rival works of art in other mediums.

4.4 Do great commercials always lead to increased sales?

While great commercials can boost brand awareness and consumer engagement, their impact on sales can vary. Other factors, such as product quality and market competition, also play a role.

4.5 What are some examples of great commercials that have left a lasting impact?

Memorable commercials include Coca-Cola's "Hilltop" ad, Apple's "1984" commercial, and Nike's "Just Do It" campaign, among many others.

A great commercial is a work of art that transcends its role as an advertising tool. It tells a compelling story, engages our emotions, and leaves an indelible mark on our memories. Beyond promoting products or services, great commercials shape our perceptions, influence our choices, and entertain us.

As viewers, we have the privilege of experiencing these mini-masterpieces on our screens, and as consumers, we have the power to support the brands that create them. Great commercials remind us that advertising can be a form of creative expression that enriches our lives, one captivating story at a time.